EdTech Europe News

Primo Raising £200K for the Future of Toys

Posted by Michelle DuQuette on Jan 05, 2016


The innovative technology company for children of all ages, Primo Toys aims to raise £200,000 on Crowdcube to help design the next generation of connected toys. 

Founded in 2013, the talented Primo team created the first ever tangible coding language specifically designed to allow girls and boys to program in pre-literate years. The funds raised on Crowdcube would go toward scaling the first Primo product, the Cubetto Playset, which is a playful wooden robot designed to help young children discover programming. 

Having sold to over 45 countries, Cubetto is now used by more than 800 schools and nurseries, and thousands of children worldwide to help them develop computational thinking through tangible, visible and collaborative play. 


According to CEO and Co-Founder Filippo Yacob, Primo is seen by children as 'playtime, but what they play with are curriculum mapped programming concepts like debugging, the queue, and recursions, all before they can read or write'.

Having raised over £100k in the first 4 days of their Crowdcube campaign, the money from the equity crowdfunding campaign will be used to help Primo officially launch their product, together with their partner PCH, the manufacturing powerhouse behind many Fortune 500 companies and popular startups such as Little Bits, Blaze, and Ringly.

New shareholders will join Primo’s existing backers, such as IBIS Capital and PCH International. By setting a minimum investment of £10, even the smallest of investors can help make Cubetto a standard in coding in early years learning.


We invite you to learn more about Primo and consider investing to help them achieve their well deserved goal of £200k on Crowdcube before the deadline of the 11th of January 2016 -- explore the investment opportunity here >

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.


  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Subscribe to Email Updates

Recent Posts